Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement demand generation campaigns across various channels.

• Assist in executing nurture and lead-scoring initiatives, making adjustments based on performance analytics.

• Provide daily support for sales enablement efforts.

• Aid in maintaining data integrity and ensuring lead accuracy.

• Collaborate with Sales Operations regarding lead handoff and qualification standards.

• Track and analyze MQL-to-SQL conversion rates, offering insights on potential bottlenecks in the sales funnel.

• Monitor and report on campaign performance metrics.

• Support A/B testing initiatives related to messaging strategies.

• Compile and prepare performance summary reports.

⛳️ Requirements

• Minimum of 3 years of experience in demand generation, marketing operations, or B2B lead generation.

• Strong analytical abilities — adept at working with campaign data and utilizing reporting tools.

• Proficient in SFDC, HubSpot, ZoomInfo, and other demand generation platforms.

• Experience in a B2B services or enterprise sales setting.

• Excellent teamwork skills, especially in collaboration with Sales teams.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Employee Assistance Program

• Life and Accidental Death & Dismemberment insurance

• Short Term Disability

• Long Term Disability

• Accident insurance

• Critical Illness insurance

• Hospital Indemnity

• Legal insurance

• Identity Protection

• Pet Insurance

• 401k

• Paid time off (PTO)

• Colorado Paid Sick and Safety Leave, in accordance with applicable state law and Company policy