Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive campaigns utilizing email, paid media, content, and webinars.

• Utilize HubSpot for automating campaigns, nurturing leads, and segmenting audiences.

• Create landing pages and conduct A/B testing to enhance conversion rates.

• Oversee and optimize paid acquisition strategies, including PPC, retargeting, and social media advertising.

• Take ownership of the lead-to-revenue funnel and identify avenues to boost conversion rates.

• Work collaboratively with the sales team to enhance the MQL-to-SQL handoff and pipeline contributions.

• Develop and refine lead scoring models based on engagement metrics and fit.

• Manage contact and company data to segment ideal customer profile (ICP) marketing audiences for tailored campaigns.

• Assess campaign performance against key performance indicators (KPIs) and track ROI, CPL, CPA, and pipeline effects.

• Create and present actionable performance dashboards in HubSpot.

• Leverage data-driven insights to enhance targeting, messaging, and channel strategy.

• Collaborate with marketing team members to transform thought leadership, customer narratives, and events into demand-generating assets.

• Adapt content for distribution across various channels.

• Maintain a consolidated marketing activities calendar.

• Document and refine demand generation procedures for scalability.

• Foster alignment between sales and marketing through regular check-ins and shared performance evaluations.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.

• Over 5 years of experience in demand generation or growth marketing within a B2B SaaS environment.

• Demonstrated success in achieving or surpassing lead and revenue goals.

• Advanced proficiency in HubSpot, including automation, workflows, lead scoring, data management, and reporting.

• Expertise in SEO, paid media management, and conversion rate optimization.

• Strong analytical abilities with a knack for translating data into actionable strategies.

• Excellent collaboration skills and the ability to work cross-functionally in a remote setting.

• Minimal travel requirements (less than 10% annually).

🏝️ Benefits

• Remote work flexibility.

• Limited travel obligations (under 10% annually).