Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive demand generation campaigns and programs from start to finish to achieve qualified pipeline aligned with revenue objectives.

• Create multi-channel initiatives that span email, paid media, content syndication, sponsorships, webinars, events, organic channels, and account-based marketing.

• Oversee Osano's internal paid media strategy across platforms such as Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT.

• Collaborate with the Sales team to ensure campaigns align with target accounts, pipeline priorities, and market entry strategies.

• Work alongside Product Marketing and Content teams to craft campaign messaging, offers, and creative assets.

• Coordinate with Revenue Operations to set up campaign lead flows, establish attribution, and manage reporting within marketing and CRM systems.

• Evaluate campaign performance and pipeline contributions while identifying potential investment opportunities.

• Analyze funnel performance metrics related to lead generation, conversion, pipeline development, and revenue generation.

• Create audience segments and tailored programs based on industry, persona, account attributes, intent, and buyer behavior.

• Experiment with and enhance messaging, channels, creative approaches, audiences, and conversion paths.

• Assist in refining Osano's account-based marketing strategy and executing initiatives for high-value accounts.

• Manage campaign budgets and provide recommendations for spending allocations.

• Maintain comprehensive campaign tracking, reporting, and attribution in collaboration with Marketing Operations.

• Stay updated on demand generation trends, channels, and tools, introducing new experiments to the team.

• Share campaign insights and recommendations with Marketing, Sales, and other relevant stakeholders.

• Generate qualified pipeline, enhance funnel conversion rates, create scalable campaigns, ensure performance transparency, and align Marketing with Sales.

⛳️ Requirements

• A minimum of 5 years in demand generation, growth marketing, integrated marketing, or a similar B2B marketing role, ideally within the SaaS or technology sector.

• Proven experience in creating and executing integrated campaigns that effectively contribute to pipeline and revenue growth.

• In-depth understanding of the B2B buyer journey and the influence of marketing programs from initial awareness to opportunity creation.

• Experience with diverse channels including email, paid media, content, webinars/events, and account-based marketing.

• Practical experience managing paid search and LinkedIn campaigns directly within their respective platforms, showcasing a history of efficient spend scaling.

• Strong analytical abilities to interpret campaign and funnel data, transforming insights into actionable strategies.

• Familiarity with marketing automation and CRM tools such as HubSpot and Salesforce.

• Understanding of campaign attribution, funnel metrics, lead management, and pipeline reporting.

• Capability to independently manage projects while balancing strategic planning and hands-on execution.

• Excellent project management skills to handle multiple campaigns, stakeholders, deadlines, and priorities.

• Experience collaborating with Sales, Revenue Operations, Product Marketing, and Content teams.

• A curious and experimental mindset towards testing ideas and enhancing performance.

• Strong communication skills to effectively articulate campaign strategy and performance to stakeholders.

🏝️ Benefits

• Competitive salary with ownership interest for an early stake in our success!

• Unlimited paid time off, with a minimum requirement of two weeks off each year.

• Paid parental leave for all new parents.

• Comprehensive Medical, Dental, and Vision Insurance via Aetna; Osano fully covers individual premiums for base plans at 100% and dependent premiums at 50%.

• A fully remote work environment, allowing you to work from anywhere in the U.S.

• A MacBook and $600 to set up your home office.

• An annual company trip focused on fostering connection, creativity, and enjoyment.

• Mental health benefits including free memberships for mindfulness and talk therapy services.

• A clearly defined career path with opportunities for skill development, competency learning, and recognition for progress.

• Supportive leadership and peer network.

• Opportunity to obtain a Certified Information Privacy credential.