Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Demand Generation and Account-Based Marketing efforts for Tom, Lumeris’s Primary Care as a Service platform.

• Design and implement thorough quarterly marketing strategies to meet prospect, opportunity, and revenue objectives.

• Create and expand targeted ABM initiatives for major health systems.

• Coordinate multi-channel campaigns that engage key decision-makers through complex purchasing processes.

• Oversee budgets for vertical campaigns.

• Collaborate with Product Marketing and Corporate Communications to execute full-funnel GTM campaigns across paid media, content, events, and outbound strategies.

• Work alongside Sales Representatives and SDRs on account strategies and targeted accounts.

• Generate case studies, white papers, webinars, and sales enablement resources in partnership with marketing teams.

• Develop and maintain performance dashboards to track campaign health, account engagement, and funnel velocity.

• Leverage data insights to refine marketing expenditures.

• Assist with trade shows and event activations to generate enterprise leads and strengthen relationships with target accounts.

⛳️ Requirements

• Over 5 years of enterprise B2B demand generation experience.

• Experience in marketing to executives of health systems and healthcare provider groups is advantageous.

• Proficient in creating and implementing automated marketing campaigns and lead nurturing through marketing automation and CRM; familiarity with HubSpot and Salesforce is preferred.

• Experience in managing digital marketing campaigns, including paid search, paid and organic social, display, retargeting, and email.

• Advanced knowledge of social media platforms, strategies, and tactics, especially LinkedIn.

• Strong understanding and practical experience with Google Analytics to track, monitor, analyze, and enhance campaigns.

• Solid comprehension of SEO/AEO/GEO principles.

• Excellent attention to detail coupled with exceptional project management skills, including experience with project management systems.

• Ability to work collaboratively with internal and external teams.

• Exhibit sound judgment and unwavering integrity.

• Comfortable navigating uncertain and evolving situations.

• Capable of managing multiple projects while ensuring attention to detail and timely delivery.

• Authorized to work in the United States; visa sponsorship is not available.

🏝️ Benefits

• Medical, Vision, and Dental Plans.

• Tax-Advantage Savings Accounts (FSA & HSA).

• Life Insurance and Disability Insurance.

• Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days).

• Employee Assistance Program.

• 401k with company match.

• Employee Resource Groups.

• Employee Discount Program.

• Learning and Development Opportunities.

• Performance-based incentive and/or equity may be available for specific roles.