Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement Account-Based Marketing (ABM) initiatives aimed at targeted strategic and enterprise clients.

• Collaborate with Sales and Account Executives to formulate account strategies, identify buying groups, and customize messaging.

• Organize multi-channel ABM efforts, including tailored advertising, direct mail, executive events, one-on-one outreach, and LinkedIn/social media engagement.

• Lead the email marketing strategy encompassing lead scoring, audience segmentation, nurturing workflows, and lifecycle analysis.

• Design and initiate integrated demand generation campaigns across paid media, email, webinars, content syndication, and organic channels.

• Oversee campaign frameworks that incorporate buyer personas, customer journeys, offers, and conversion pathways.

• Enhance landing pages, forms, calls-to-action (CTAs), and lead magnets to boost conversion rates.

• Collaborate with Sales on Ideal Customer Profile (ICP), lead qualification processes, handoffs, and feedback mechanisms.

• Work with Content, Sales, and subject matter experts to produce assets tailored to various stages of the sales funnel.

• Test and refine channel strategies, messaging, and campaign structures based on performance analytics.

• Evaluate campaign and funnel effectiveness and provide insights and recommendations to leadership.

• Take ownership of reporting on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline contributions, cost per lead, and return on investment (ROI).

⛳️ Requirements

• 4-7+ years of experience in B2B marketing.

• Proven experience managing both ABM programs and comprehensive demand generation campaigns.

• Expertise in marketing automation and CRM systems, including Salesforce, HubSpot, Hockeystack, and business intelligence tools.

• Strong grasp of funnel metrics such as MQL, SQL, pipeline, velocity, ROI, and attribution models.

• Experience collaborating with Sales and Sales Development Representative (SDR) teams on account targeting and outbound coordination.

• Excellent project management capabilities and the ability to handle multiple simultaneous campaigns.

• Analytical approach with the ability to convert data into actionable campaign improvements.

• Strong written and verbal communication skills with the ability to present findings to leadership confidently.

• Experience in a B2B SaaS or technology environment is a plus.

• Familiarity with intent data, predictive scoring, or AI-driven personalization tools is beneficial.

• Background in paid media such as LinkedIn Ads, Google Ads, Capterra, or Reddit, along with content syndication vendors, is advantageous.

• Must have legal authorization to work in Canada without employer sponsorship.

• Must reside in an Ontario or British Columbia hub, within a 300 km radius of Toronto or Vancouver, or be willing to relocate to an eligible Canadian hub.

🏝️ Benefits

• Equity.

• Continuous feedback and regular one-on-one meetings through Lattice.

• Dedicated professional development allowance.

• Health and wellness benefits starting from day one.

• MacBook laptop provided.

• Monthly reimbursement for phone and internet expenses.

• Work-from-home budget.

• Flexible co-working locations available in Ontario and British Columbia.

• Townhalls, Ask Me Anything (AMA) sessions, and company celebrations.

• Four Employee Resource Groups.

• Recognized as an award-winning workplace.

• Remote-first flexible working environment.

• Equal opportunity employer with accommodation support.