Demand Generation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and manage Leadfeeder's global demand generation initiatives.

• Take charge of the content strategy, including reports, frameworks, analyses, and arguments.

• Create foundational assets and establish a public presence through writing, publishing, and presenting.

• Brief, commission, and edit supplementary work from designers, contributors, and creators.

• Design demand loops and incorporate virality into programs.

• Identify product-led opportunities such as free tools, shareable outputs, benchmarks, and quotable data.

• Collaborate with Product and Growth teams on signup, activation, and first-result moments.

• Plan distribution strategies for every asset.

• Build an audience primarily on LinkedIn and foster community-driven initiatives.

• Manage webinars and live formats from start to finish.

• Integrate work into the creator program and coordinate with Paid Media for amplification.

• Own global initiatives from ideation through execution and results assessment.

• Maintain an ongoing demand generation strategy.

• Define messaging and positioning in collaboration with Product Marketing.

• Oversee performance reporting and testing across messaging, formats, offers, and audiences.

• Collaborate with Paid Media, SEO, Web & CRO, Product, and Growth teams on activation and conversion.

⛳️ Requirements

• Possesses a distinctive voice and showcases it; recognized in the market through published works.

• A strategic marketer who links efforts to commercial outcomes.

• Capable of ideating and executing independently without a supporting team.

• Approximately 5 to 7 years of experience in B2B SaaS demand generation, preferably in a product-led or self-service business.

• Proven track record of content-driven programs generating qualified product leads and revenue.

• Experience in designing demand as loops instead of linear funnels.

• Skilled in building community-led initiatives and expanding audience reach.

• Hands-on experience in conducting webinars, using platforms like Zoom Webinar, Livestorm, or similar.

• Proficient with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce, or equivalent.

• Strong understanding of funnel metrics and attribution.

• Background in MarTech or SalesTech.

• Demonstrated ability to achieve results through collaboration with peers rather than direct reports.

• Experience managing programs across multiple markets is a plus.

• Familiarity with creator or advocacy programs is a plus.

🏝️ Benefits

• An opportunity to collaborate with a highly knowledgeable, successful, and enjoyable team.

• A diverse, international, dynamic, and committed work environment.

• Flexibility to work remotely with a customizable work schedule.

• Mental Health support through Auntie.

• Personal budget allocated for home office equipment.

• Standard personal development plans to help you cultivate skills essential for your success in the role.

• Regular one-on-one sessions and group training opportunities.