Demand Generation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create a scalable demand-generation and lifecycle engine for Kayzen.

• Manage the operational framework that transforms campaigns, contacts, and customer signals into quantifiable growth.

• Strategize and execute targeted B2B acquisition campaigns through relevant paid channels.

• Experiment with audiences, messaging, and conversion pathways to generate qualified leads.

• Oversee the MQL engine, encompassing lead capture, segmentation, scoring, routing, and nurturing journeys in collaboration with Sales.

• Develop and enhance email campaigns, newsletters, and lifecycle communications.

• Configure, connect, and continually optimize HubSpot, forms, campaign tracking, and associated MarTech tools.

• Automate repetitive workflows to lessen manual effort.

• Create reporting and dashboards to evaluate funnel performance, campaign effectiveness, lead quality, and lifecycle engagement.

• Transform insights into actionable enhancements.

• Collaborate with the Marketing Lead and Sales team on ABM, target-account activation, and follow-up workflows.

• Design and conduct experiments on landing pages, conversion journeys, paid channels, and, when applicable, SEO/AEO.

• Ensure the integrity of CRM data, audience lists, and attribution processes.

• Address workflow or integration challenges.

• Collaborate with Product Marketing and Events & Community to activate launches, content, event leads, and partner campaigns through cohesive growth and nurturing programs.

⛳️ Requirements

• Minimum of 2 years of demonstrable hands-on experience in demand generation, B2B growth, lifecycle/CRM, or marketing operations, preferably in AdTech.

• Strong practical knowledge of HubSpot or a similar marketing automation/CRM platform, including segmentation, workflows, email programs, and reporting.

• Experience in planning and optimizing B2B paid acquisition campaigns.

• Proficiency with LinkedIn and Google Ads is essential.

• GEO experience is a significant advantage.

• Ability to interpret and utilize data to craft compelling narratives that highlight Kayzen.

• Analytical and detail-oriented; adept at working with data, funnel metrics, campaign tracking, lead quality, and performance dashboards.

• Enjoys connecting tools, streamlining processes, and creating efficient automated workflows; capable of working independently from setup through optimization.

• Working knowledge of lead lifecycle management, MQL handoffs, and collaboration with Sales teams; ABM experience is beneficial.

• Excellent English communication skills, both written and verbal.

• Familiarity with programmatic advertising, DSPs, or the mobile/CTV ecosystem is an advantage.

• A strong eagerness to learn about Kayzen’s market is crucial.

• Comfortable managing competing requests and taking ownership of results in a fast-paced, remote-first, international environment.

🏝️ Benefits

• Outstanding career growth and learning opportunities.

• A unique chance to be part of a seasoned team of industry experts and entrepreneurs reshaping the AdTech landscape.

• Direct, hands-on experience with the leadership team.

• A dynamic, motivated, and diverse team spread across Europe, India, Argentina, and soon the US.

• Flexible work-from-home arrangements.

• A budget of $500 for home-office setup.

• An annual learning and development budget of $1,000.