Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement demand generation strategies that align with pipeline, revenue, and growth goals for designated regions, industries, or market segments.

• Design, execute, and refine integrated demand programs utilizing digital campaigns, webinars, nurture programs, account-based marketing (ABM), partner programs, and sales activation efforts.

• Utilize AI-driven tools and automation to enhance efficiency, scalability, targeting, personalization, and overall performance.

• Track pipeline health, campaign outcomes, and conversion metrics.

• Assist in pipeline forecasting and performance assessments by providing actionable insights and data.

• Collaborate with Sales, Sales Development Representatives (SDRs), Account Executives, and Partner teams to synchronize demand generation initiatives with business objectives.

• Oversee campaign follow-up activities to facilitate lead advancement and opportunity creation.

• Work alongside Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams.

• Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of demand generation efforts.

• Analyze performance metrics related to campaigns, audiences, channels, and pipeline to foster ongoing improvement.

• Lead the development and management of marketing strategies and plans for a go-to-market (GTM) segment or plan area.

• Establish audience-specific and industry-focused thought-leadership strategies.

• Identify and implement major strategic industry events and targeted high-touch supplementary events.

• Review and authorize content strategies and tactics.

• Develop detailed campaign briefs outlining objectives, target audiences, messaging, and creative needs.

• Collaborate with international regional marketers to enhance global engagement and demand.

• Prioritize tasks, resources, and project timelines effectively.

• Serve as a trusted advisor to business leaders and sales teams.

• Manage demand funnel health and optimize strategies as necessary.

• Monitor campaign performance against KPIs and track budget and milestones.

• Deliver regular analyses on marketing pipeline contributions.

• Partner with external vendors, agencies, and industry partners.

• Mentor, coach, train, and provide constructive feedback to team members.

• Share thought leadership, knowledge, and best practices related to market trends.

• Provide insights to leadership on team capabilities and development needs.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• Over 5 years of experience in B2B marketing.

• At least 3 years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.

• Demonstrated success in collaborating with Sales or revenue teams to meet pipeline and revenue targets.

• Experience in pipeline reviews, forecasting discussions, account planning, and quarterly business evaluations.

• Proficiency in designing and executing integrated demand generation programs across digital campaigns, ABM, webinars, nurture, partner, and sales activation activities.

• Familiarity with marketing automation, CRM, analytics, and digital marketing technologies.

• Strong communication, project management, analytical skills, and stakeholder management capabilities.

• Experience with AI and automation tools is advantageous.

• Ability to manage program timelines, dependencies, deliverables, and communication with stakeholders.

• Experience in preparing and presenting performance insights and recommendations.

• Capacity to drive continuous improvement through testing, experimentation, data analysis, and post-campaign evaluations.

• Experience in translating segment, regional, or industry priorities into coordinated marketing programs.

• Ability to thrive in a fast-paced, dynamic work environment.

• Discretion and tact in handling sensitive information.

• Strong collaboration and negotiation abilities.

• Capability to influence without direct ownership and to gain support and trust throughout the organization.

• Skill in establishing rapport and achieving consensus.

• Ability to work independently as well as collaboratively within a team.

• Solid business and technology understanding.

• Creative thinking and innovative idea generation skills.

• Ability to provide guidance and support to team members in their development.

• Willingness to travel up to 20% of the time.

🏝️ Benefits

• 401(k) Retirement Savings plan.

• Flexible work schedule.

• Paid time off.

• Medical, dental, and vision insurance.

• Paid time off for volunteering.

• Wellness reimbursement programs.

• Paid parental leave.

• Sabbatical program.

• Resources for career development.

• Wellbeing initiatives.

• Practices that encourage innovation.