Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate a demand generation strategy and pinpoint high-impact campaigns and channels.

• Propel new business into the pipeline, taking responsibility for pipeline and revenue results.

• Create and manage multi-channel campaigns that encompass email, content, social media, and digital advertising.

• Assess campaign performance relative to pipeline objectives and adapt strategies based on insights.

• Oversee the strategy and execution of paid advertising, including PPC/SEM, paid social, and display ads.

• Administer the advertising budget, including allocation, bidding, targeting, and creative testing.

• Collaborate with the BDR on campaign strategy, targeting, and timing considerations.

• Direct the creation and strategy of demand generation content, email, and social messaging.

• Create and enhance the ABM strategy for key accounts in conjunction with Sales.

• Work together on messaging, positioning, product announcements, and customer value propositions.

• Lead the event strategy and ensure event selection aligns with company and revenue objectives.

• Utilize AI tools and marketing automation platforms to enhance personalization, lead scoring, and campaign performance.

• Examine pipeline and revenue data to inform campaign strategies and channel selection.

• Manage reporting and relay metrics to the wider team.

• Collaborate with Marketing Operations to develop dashboards and synchronize goals.

• Recognize opportunities, act swiftly, and provide support to colleagues across the marketing department.

⛳️ Requirements

• 4-5+ years of experience in B2B EdTech demand generation or growth marketing.

• Practical experience in building and executing multi-channel campaigns across email, content, social media, and digital advertising.

• Demonstrated success in driving measurable pipeline and revenue growth through demand generation initiatives.

• Strong analytical capabilities and the ability to leverage pipeline and revenue data for decision-making.

• Familiarity with ABM strategies and targeting and messaging for key accounts.

• Experience in campaign creation, messaging, social content, and digital advertising.

• Proficient with marketing automation platforms and CRMs like HubSpot, Marketo, Salesforce, or similar tools.

• Capacity to assess and implement AI tools for enhancing campaign success.

• Ability to collaborate effectively with BDRs, Sales, Product, Design, and marketing teams.

• Experience in the EdTech or higher education sector is preferred.

🏝️ Benefits

• Healthcare, dental, and vision coverage.

• Spring Health mental health support.

• XP Health vision benefits.

• Carrot Fertility family planning assistance.

• One Medical primary care services.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Safe Harbor 401(k) plan from day one.

• 4% employer match on total compensation.

• Unlimited Paid Time Off.

• Remote-first work environment.

• Equity grants for all employees.

• Equity grants reviewed and adjusted with promotions.

• Up to 6 weeks of Paid Bonding Leave at 100% of base pay for all parents.

• Additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay for birthing parents.