Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert campaign data into clear and actionable recommendations for non-technical clients.

• Establish and nurture strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns with a focus on lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Daily monitor performance and adjust strategies based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and create strategies for enhancement.

• Experiment with audiences, messaging, and creative to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks using Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to mitigate potential issues affecting client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Demonstrated experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven track record of managing campaigns to meet specified performance targets while fostering client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation processes.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Ability to Work From Home.

• Flexible Scheduling options.

• Performance Bonus incentives.