Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement daily demand generation initiatives for MavenAI.

• Carry out digital, content, events, direct mail, and outbound strategies.

• Facilitate entry into new sectors and convert high-value accounts.

• Generate measurable revenue results and enhance pipeline predictability.

• Launch multi-channel demand generation and ABM campaigns targeting key segments and buying committees.

• Develop target account lists, create segments, and execute comprehensive campaign strategies.

• Experiment with and refine channels, ad creatives, and target audiences.

• Enhance landing pages, forms, CTAs, and campaign messaging to boost conversion rates.

• Conduct testing cycles on ad copy, creative assets, and outbound approaches.

• Monitor and report on campaign ROI, conversion metrics, and pipeline velocity.

• Ensure effective campaign tracking, lead routing, lead scoring, and attribution in collaboration with Marketing and RevOps.

• Oversee ad expenditures and campaign forecasting.

• Improve the predictability and reliability of pipeline contributions.

⛳️ Requirements

• A minimum of 5 years of practical experience in B2B marketing, specializing in demand generation and customer acquisition campaigns.

• Familiarity with a fast-paced, high-growth startup or tech company environment.

• In-depth tactical knowledge in at least two growth channels, such as Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support.

• A marketing approach that is execution-oriented and systems-focused.

• Proficient understanding of marketing automation platforms, CRM systems, and marketing technologies, including HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools.

• Strong collaboration skills with Sales, SDRs, and marketing team members.

• Must possess authorization to work for any employer in the U.S.

• Employment visa sponsorship is not available.

🏝️ Benefits

• Fully remote work from home available for most of the U.S., along with occasional in-person offsites.

• Competitive salary.

• Flexible vacation policy.

• Dedicated paid parental leave.

• Medical, Dental, and Vision insurance plans for employees and their families.

• 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.

• Supplemental insurance options.

• Specialized pet insurance coverage.

• 401k Program.