Demand Generation Associate Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete technical development of email and lifecycle campaigns within HubSpot, which includes audience/list segmentation, workflow logic, dynamic content, and the creation of forms and landing pages.

• Craft and revise email copy for nurturing and campaign distributions while constructing and maintaining the associated HubSpot workflows.

• Manage UTM taxonomy, campaign tagging, and tracking configurations across HubSpot and Salesforce.

• Act as the main QA authority for campaign builds, ensuring all links, personalization tokens, workflow logic, and rendering are tested prior to launch.

• Create and sustain channel-specific dashboards and extract performance metrics for campaign analysis.

• Assist with sales follow-up for engaged leads and accounts, which includes Gong call flows, thank-you emails, and follow-up sales materials.

• Evaluate campaign, email, and landing page performance to pinpoint conversion opportunities and areas of drop-off.

• Design and execute A/B and multivariate tests on landing pages and email initiatives, providing reports on results and recommendations.

• Discover and implement ways to template and optimize recurring builds for scalability.

• Collaborate with the marketing team to implement lifecycle and demand generation initiatives while enhancing conversion rates.

⛳️ Requirements

• 5+ years of extensive, expert-level experience in building and managing campaigns in HubSpot, along with a solid understanding of Salesforce.

• Profound technical proficiency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution configurations.

• Strong analytical capabilities with experience in developing reports and recognizing areas for enhancement.

• Comfortable with analyzing performance data to establish testing hypotheses.

• Detail-oriented with a quality assurance mindset; adept at ensuring quality control for campaigns developed by other team members.

• Excellent email copywriting abilities; able to write and refine clear, brand-aligned nurture and campaign content.

• Experience with running A/B or multivariate tests using tools like VWO, Optimizely, or HubSpot's built-in A/B testing is advantageous.

• Familiarity with Gong or similar sales enablement tools is a bonus.

🏝️ Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance, and Pet Insurance

• 401k with Employer Match

• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building support through Carrot

• Additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans