Data Operations Lead, B2B

This is a fully remote position, open to applicants in Nicaragua, +1 more country.

📋 Description

• Assist in the pre-sales activities for significant B2B and Lead Generation projects.

• Contribute to the marketing measurement initiatives at Power Digital.

• Manage the data onboarding and integration process after signing for B2B and Lead Gen clients.

• Facilitate structured data intake sessions that address lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution details.

• Oversee integrations involving CRM, marketing automation, demand generation, call tracking, and form tracking.

• Process and standardize unstructured lead data sourced from CSV files, spreadsheets, screenshots, and custom ingestion tools.

• Ensure the accuracy of integrations and pipeline data before transitioning to analytics engineering.

• Keep client integration documentation up to date.

• Participate in sales calls and pitch meetings while conducting pre-signature data audits.

• Collaborate with the Appraisal team to assess data complexity for pricing deals and create pre-sales data profiles.

• Assist in preparing data for Marketing Mix Modeling (MMM), incrementality, and attribution programs.

• Compile, verify, and deliver measurement data focused on the pipeline.

• Leverage AI technologies to improve and streamline business operations.

• Utilize Power Digital's Nova ecosystem in relation to the department's activities.

• Report directly to the Director of Data Operations & Enablement and work alongside the Appraisal team, Measurement team, Analytics Engineering, and client account managers.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years' experience in data operations, marketing analytics, or marketing technology with responsibilities directly involving clients or stakeholders.

• Extensive hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Demonstrated experience managing unstructured and non-standard lead data ingestion, including CSV imports, manual data reconciliation, screenshot-to-data workflows, and custom ingestion pipelines.

• Strong SQL skills along with practical experience in Snowflake.

• Capable of writing queries, validating data, and troubleshooting independently for daily tasks without engineering assistance.

• Comfortable in client-facing environments, including discussing data capabilities during sales conversations and collecting requirements from non-technical marketing stakeholders.

• Knowledge of AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Familiarity with ETL tools such as Fivetran and Funnel, as well as data pipeline concepts.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion across various identities, including race, gender identity, age, disability status, veteran status, sexual orientation, religion, and more.