Data Operations Lead, B2B

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Take ownership of the complete data onboarding process for B2B and Lead Generation clients, covering everything from scoping to integration validation and measurement readiness.

• Facilitate structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configurations, conversion logic, and attribution details.

• Manage B2B and Lead Gen data pipelines across platforms such as Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, Demandbase, CallRail, and Unbounce.

• Handle the ingestion and normalization of unstructured lead data sources, which includes CSV imports, manual spreadsheets, screenshot-based reporting, and custom tooling for data ingress.

• Validate integrations and pipeline data prior to handing it off to analytics engineering.

• Maintain comprehensive documentation for client integrations.

• Participate in sales calls and pitch meetings with significant B2B and Lead Gen prospects.

• Conduct pre-signature data audits that assess CRM setup, lead data quality, attribution methodologies, and integration complexities.

• Collaborate with the Appraisal team to evaluate data complexity for deal pricing and create pre-sales data profiles.

• Assist the Measurement team in ensuring data readiness for MMM programs.

• Prepare and reconcile lead volume, qualified pipeline, and closed revenue data for measurement models focused on the pipeline.

• Act as the subject matter expert for B2B and Lead Gen data in incrementality and attribution programs.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital's Nova ecosystem as it pertains to the department.

• Achieve KPIs related to client data coverage, onboarding service level agreements, and successful ingestion of unstructured data.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years of experience in data operations, marketing analytics, or marketing technology, with direct responsibilities involving clients or stakeholders.

• Extensive hands-on experience with B2B and Lead Gen data ecosystems, including platforms such as Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase.

• Demonstrated experience in handling unstructured and non-standard lead data ingestion, such as CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom data ingress pipelines.

• Strong SQL skills and practical experience with Snowflake.

• Capability to write queries, validate data, and troubleshoot issues independently without engineering assistance for regular tasks.

• Comfort in client-facing environments, including engaging in sales conversations and gathering requirements from non-technical marketing stakeholders.

• Familiarity with AI-assisted data tools for unstructured data extraction, schema mapping, or data normalization.

• Knowledge of ETL tools like Fivetran and Funnel, along with concepts related to data pipelines.

🏝️ Benefits

• Equal Opportunity Employer.

• A people-first culture that values diversity in backgrounds and experiences.

• Integration of AI technologies and Power Digital's Nova ecosystem to improve and optimize business processes.