Data Analyst – Marketing

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Analyze performance data across CRO, SEO, PPC, and digital marketing to uncover trends, identify performance gaps, and discover optimization opportunities.

• Create analytical reports and performance summaries that encompass campaigns, traffic sources, conversion activities, and essential marketing metrics.

• Assist in the development and enhancement of measurement frameworks for assessing digital marketing campaigns and initiatives.

• Evaluate marketing performance while exploring data-driven issues, risks, and opportunities to aid business decisions.

• Examine user behavior, customer journeys, and conversion pathways to enhance digital experiences and the effectiveness of campaigns.

• Review intake funnels, landing page performance, and results from A/B or multivariate testing, offering actionable recommendations.

• Design and maintain data visualizations, dashboards, and presentations that transform complex marketing data into valuable business insights.

• Leverage AI, analytics tools, and relevant systems to enhance research, analysis, reporting efficiency, and the quality of insights.

• Define analytical problems, explore root causes, and validate recommendations using relevant KPIs, performance data, or feedback.

⛳️ Requirements

• Proven experience in analyzing digital marketing data and converting findings into actionable business insights.

• Hands-on familiarity with CRO, SEO, PPC, campaign performance, conversion analysis, and digital marketing metrics.

• Capability to analyze trends, pinpoint performance gaps, and examine factors influencing marketing outcomes.

• Experience with dashboards, data visualizations, analytical reports, and performance summaries.

• Knowledge of A/B testing, multivariate testing, funnels, landing page analysis, and customer journey analysis.

• Strong analytical and problem-solving abilities, with a knack for clearly defining questions and using data to substantiate conclusions.

• Practical experience utilizing AI tools in daily analysis, research, reporting, or productivity workflows.

• Proficiency in using data, KPIs, and performance feedback to evaluate whether recommendations or optimization efforts yield significant results.

• Proactive and results-driven.

• Capability to work effectively under pressure and resolve issues promptly.

• A strong commitment to continuous improvement.

• Excellent collaboration and communication skills, enabling effective work with diverse teams and stakeholders.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Dynamic and inclusive work environment.