Customer Programs Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the daily operations, performance monitoring, and enhancement of contractor-oriented loyalty, incentive, and engagement initiatives.

• Act as the main marketing contact for major strategic contractor accounts.

• Foster program participation and engagement to enhance customer loyalty and drive sales growth.

• Create business solutions for strategic partners within the new construction, repair, and remodeling sectors.

• Assist with customer advocacy, lead nurturing, contractor/builder collateral strategies, and training and engagement events.

• Administer the Contractor Loyalty Program, ensuring adherence to rules, product eligibility, contractor data accuracy, and compliance.

• Formulate and implement enrollment strategies while overseeing contractor onboarding, enrollment, and field enablement.

• Construct customer benefit packages and work together on promotions and incentives that encourage product adoption and increase share of wallet.

• Provide field teams with training materials, onboarding guides, and promotional tools.

• Support field initiatives, contractor education events, and specialized campaigns.

• Create nurture strategies for converting contractor prospects into active users.

• Develop sales tools and conversion incentives to enhance sales execution.

• Plan and execute contractor event strategies, encompassing trade shows and distributor events.

• Keep track of industry trends and the competitive landscape.

• Deliver monthly reports on program performance.

• Build segmented contractor datasets and identify segment insights.

• Utilize program analytics and support localized contractor data and territory action plans.

• Collaborate with IT, vendors, and data teams to enhance contractor data and insights.

• Create pitch decks and sales tools for builder opportunities.

• Assist homeowner-facing design centers and co-branded homeowner campaigns.

• Develop and expand multi-home incentive programs for builders' use and product preference.

• Collaborate closely with field sales and strategic account managers to implement pull strategies.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• A minimum of 2 years of experience managing loyalty or credentialing programs.

• Over 5 years of experience in marketing roles focused on pull strategies and engagement initiatives with trade audiences.

• Knowledge of the new construction, repair, and remodeling industries, as well as contractor and builder segments, is preferred.

• Proven success in developing and executing effective marketing campaigns and initiatives, including managing key account relationships.

• Proficient in marketing tools and software applications.

• Exceptional communication and interpersonal abilities.

• Highly organized and detail-oriented, with the capacity to manage multiple projects concurrently.

• Ability to excel in a fast-paced, matrixed environment.

• Must be at least 18 years old to apply.

🏝️ Benefits

• Bonus

• Medical, dental, and vision benefits starting from day one

• Paid time off (PTO)

• Paid holidays

• Flexible Spending Account (FSA)

• Life insurance

• Long-Term Disability (LTD)

• Short-Term Disability (STD)

• 401k

• Employee Assistance Program (EAP)

• Discount programs

• Tuition reimbursement

• Training

• Professional development