Customer Marketing Programs Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement customer communications, which include regular newsletters, product updates, success stories, event communications, and announcements directed at customers.

• Collaborate with the Communications/PR team to ensure customer messaging is in sync with earnings communications, product launches, press releases, and important corporate milestones.

• Foster customer engagement before, during, and after ChargePoint events, industry conferences, and partner initiatives.

• Assist in the development and management of Customer Advisory Boards and strategic forums for customer engagement.

• Design and implement lifecycle marketing initiatives aimed at onboarding, adoption, renewal, retention, and expansion objectives.

• Work alongside Customer Success and Sales to uncover upsell, cross-sell, and expansion opportunities in hardware, software, and service offerings.

• Generate targeted campaigns and promotions that highlight customer value and support growth targets.

• Establish and maintain a repeatable “User Group in a Box” program for Field, Sales, and Partner teams.

• Create and manage a customer reference library that includes governance, approval status, usage guidelines, and segmentation information.

• Lead the development of customer case studies from initial concept through to production and distribution.

• Collaborate with Product Marketing to convert customer outcomes into compelling success stories and proof points.

• Enable Sales, Marketing, Communications/PR, and Events teams to utilize customer references, testimonials, videos, and speaking opportunities effectively.

• Analyze engagement metrics and business insights to evaluate effectiveness and suggest enhancements to programs.

• Utilize AI tools such as Claude and Canva to enhance content creation, analysis, and execution of programs.

• Work collaboratively across Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR teams.

• Report directly to the Vice President of Growth & Demand Generation.

⛳️ Requirements

• A minimum of 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or similar marketing roles.

• Bachelor's degree or equivalent practical experience is required.

• Proven experience in developing customer marketing, lifecycle, retention, or advocacy programs.

• Demonstrated ability to execute scalable marketing programs and measure their performance effectively.

• Excellent written and verbal communication skills are essential.

• Experience collaborating effectively across various cross-functional teams.

• Ability to work independently in a fast-paced and dynamic environment.

• Familiarity with AI tools for content development, analysis, and program execution is a plus.

• Capability to leverage engagement data and business insights to inform recommendations and decisions.

• Proven track record in creating customer case studies, testimonials, videos, or similar advocacy content.

• Strong project management and program management skills are required.

• A data-driven approach to measuring and enhancing program outcomes.

🏝️ Benefits

• Annual merit-based RSU grants.

• Health insurance coverage.

• Dental insurance benefits.

• Vision insurance options.

• 401(k) retirement plan.

• Paid time off for employees.

• Parental leave benefits.

• Life insurance coverage.

• Disability insurance options.

• Access to wellness resources.

• Reasonable accommodations available throughout the employment process.