Customer Marketing Manager – Invoicing Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the direction of lifecycle experience for designated journeys, segments, or initiatives.

• Identify target customer experiences, customer needs or opportunities, and desired behaviors or outcomes.

• Create comprehensive lifecycle experiences across email, push notifications, and in-app messaging.

• Ensure alignment of lifecycle touchpoints with product experiences to enhance customer success and growth.

• Convert business priorities into initiatives that drive activation, retention, adoption, and monetization.

• Formulate hypotheses linking lifecycle initiatives to business objectives.

• Assess anticipated impact using assumptions, ranges, and customer economics.

• Prioritize initiatives based on their impact, customer value, and feasibility.

• Collaborate with Product, Product Marketing, Growth, Payments, and Data teams.

• Manage timelines, dependencies, and handoffs across Marketing and partner teams.

• Implement complex lifecycle and growth-related initiatives.

• Work closely with marketing automation, creative, and analytics teams.

• Track lifecycle performance using established measurement frameworks.

• Design and conduct experiments to enhance outcomes.

• Analyze results and offer recommendations for iteration and scaling.

• Provide guidance to peers on lifecycle best practices and customer engagement strategies.

• Share insights and contribute to the ongoing enhancement of lifecycle and growth practices.

⛳️ Requirements

• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles.

• Proven track record of managing customer journeys linked to business outcomes rather than merely channel execution.

• Strong analytical and quantitative capabilities, with experience in leveraging data to guide decisions.

• Demonstrated ability to collaborate across functions and influence without direct authority.

• Background in B2B or B2C SaaS or Product-Led Growth (PLG) environments.

• Familiarity with marketing automation platforms such as Braze, Iterable, HubSpot, or similar (preferred).

• Experience with feature adoption, monetization, or payment-related initiatives (preferred).

• Close collaboration experience with Product and Product Marketing teams (preferred).

• Comfort with directional impact modeling or customer economics (preferred).

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

• Must be eligible to work in the United States without sponsorship.

🏝️ Benefits

• Flexibility to work where/how you prefer within your country of employment – in-office, remote, or hybrid.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.

• Options for remote work flexibility.

• Opportunities for in-office or fully remote work.

• Potential travel to Corporate Headquarters in Denver, Colorado, or other office locations across North America.