Customer Marketing Manager – Invoicing Solutions

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the lifecycle experience strategy for specific journeys, segments, or initiatives.

• Identify target customers, their needs or opportunities, and desired behaviors or outcomes.

• Create comprehensive lifecycle experiences that incorporate email, push notifications, and in-app messaging.

• Ensure that lifecycle touchpoints integrate seamlessly with product experiences to promote customer success and growth.

• Convert business priorities into initiatives that drive activation, retention, adoption, and monetization.

• Formulate hypotheses and evaluate expected impacts based on assumptions, ranges, and customer economics.

• Assess initiatives based on their potential impact, customer value, and feasibility.

• Collaborate with Product, Product Marketing, Growth, Payments, and Data teams.

• Leverage customer insights and performance data to guide decisions and align stakeholders.

• Manage the execution of intricate lifecycle and growth initiatives.

• Oversee timelines, dependencies, and transitions across teams.

• Work closely with marketing automation, creative, and analytics teams.

• Track performance, design and conduct experiments, analyze outcomes, and suggest iterations and scaling strategies.

• Provide guidance to peers on lifecycle best practices and contribute to ongoing enhancements.

⛳️ Requirements

• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles.

• Proven experience owning customer journeys linked to business outcomes rather than merely channel execution.

• Strong analytical and quantitative abilities, with a background in utilizing data to guide decisions.

• Demonstrated capacity to collaborate across functions and influence without direct authority.

• Experience in B2B or B2C SaaS or Product-Led Growth (PLG) environments.

• Nice to Have: Bachelor’s degree in Marketing, Business, or a related discipline.

• Familiarity with marketing automation platforms such as Braze, Iterable, HubSpot, or similar tools.

• Experience with initiatives related to feature adoption, monetization, or payments.

• History of close collaboration with Product and Product Marketing teams.

• Comfort with directional impact modeling or customer economics.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work from any location within your country of employment – whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• Starting with 3 weeks of vacation.

• A paid volunteer day of your choice.

• 2 floating holidays to commemorate significant personal events.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.