Customer Marketing Manager – Contract-to-Hire

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the representative for customer marketing throughout the product release process, influencing how launches resonate with current customers.

• Convert product marketing positioning and messaging into communications aimed at customers during releases.

• Take ownership of messaging for product release notes, announcement content, in-app prompts, and enablement one-pagers.

• Categorize the installed base by product usage, entitlement, and customer persona.

• Create ongoing narratives that explain “what’s new and why it matters for you” for customers.

• Develop strategies for expansion and cross-selling by analyzing product usage, identifying entitlement gaps, and monitoring account signals.

• Collaborate with demand generation teams to transform expansion strategies into effective campaigns.

• Work alongside Customer Success and Sales to confirm expansion possibilities.

• Assist with renewal strategies by providing usage summaries, program outcomes, and framing the ROI.

• Highlight adoption gaps and accounts with low usage to Customer Success, Product, and Product Marketing teams.

• Create customer-oriented materials that facilitate discussions on adoption and expansion.

• Lead customer email campaigns from strategic planning through to results, including defining the audience, writing copy, briefing, analyzing, and iterating.

• Oversee the communication calendar for the installed base.

• Manage the cadence of the customer newsletter and product updates.

• Collaborate and brief internal teams in content, web, design, and email regarding adoption materials.

⛳️ Requirements

• A minimum of 5 years' experience in customer marketing, lifecycle marketing, or a closely related field.

• Experience in B2B SaaS is essential.

• Proven ability to produce clear, customer-facing copy with minimal editing.

• Comfortable juggling multiple projects and stakeholders at once.

• Experience working in a lean manner: able to build as well as execute.

• Familiarity with AI tools, marketing automation, and email marketing platforms.

• Experience in supplier diversity is preferred.

• Candidates must fulfill in-country work authorization requirements.

• Supplier.io is not able to sponsor work visas (e.g., H-1B, TN, OPT, etc.) for positions based in the US.

🏝️ Benefits

• Opportunity for contract-to-hire employment.

• Option for remote work within the United States.

• An Equal Employment Opportunity employer.

• Reasonable accommodations available throughout the application or interview stages.