Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to pinpoint, cultivate, and implement customer engagement strategies and growth through promotional initiatives.

• Concentrate on essential on-premise accounts within the dining, lodging, transportation, entertainment, and related sectors.

• Work alongside Strategic Accounts Off-Premise Sales Directors to discover, develop, and execute customer marketing solutions, including programs and sales materials.

• Target leading regional chains and synchronize activities with Palm Bay’s brand strategies and commercial objectives.

• Partner with various departments within Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and deploy promotional materials that resonate with consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with necessary tools and resources to enhance business performance.

• Design customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consulting on national innovation and specialty items to ensure successful launches and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Evaluate and measure programming initiatives to guide optimizations and enhance spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with an understanding of the unique dynamics of on and off-premise channels.

• Proven ability to cultivate strong cross-functional relationships while addressing and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Capable of managing multiple priorities and projects in a dynamic environment.

• Enjoys collaborative work yet is comfortable navigating ambiguity.

• A creative and strategic thinker with the ability to convert data into actionable insights.

• Skilled in presenting information effectively.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.