Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to identify, develop, and implement customer engagement initiatives and growth strategies through promotional programming.

• Concentrate on essential accounts across on-premise channels, including dining, lodging, transportation, and entertainment sectors.

• Work alongside Strategic Accounts Off-Premise Sales Directors to pinpoint, create, and execute customer marketing solutions, such as programs and sales materials.

• Focus on leading regional chains and align initiatives with Palm Bay’s brand strategies and commercial objectives.

• Design and implement insight-driven programs and activations that enhance consumer engagement and yield high ROI.

• Identify and deploy customized promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Collaborate with Business Intelligence to equip chain and distributor sales teams with essential tools and resources.

• Create tailored sales materials and presentations in a customer-facing sales role.

• Act as the subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items for successful launch and execution.

• Assist in planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure seamless information flow.

• Assess and analyze programming initiatives to inform optimizations and enhance spend efficiency.

⛳️ Requirements

• Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Background in Beverage Alcohol, including a solid understanding of the on- and off-premise channels and their unique dynamics.

• Capability to forge strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Experience in syndicated data analysis.

• Ability to manage multiple priorities and projects in a dynamic, fast-paced environment.

• Collaborative working style with comfort in dealing with ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.