Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement and growth strategies through promotional programming.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment sectors.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, including programs and sales materials.

• Target leading regional chains while aligning with Palm Bay’s brand strategies and commercial objectives.

• Engage with various teams across Palm Bay, including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate promotional materials, assessing their effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to boost business performance.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items for successful launches and execution.

• Support the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• Bachelor's Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol industry, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Capability to foster strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis.

• Ability to manage multiple priorities and projects in a fast-paced setting.

• Proven ability to work collaboratively while thriving in ambiguous situations.

• Creative and strategic thinker who can convert data into actionable insights.

• Effective presentation skills.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays