Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to identify, develop, and implement customer engagement and growth through promotional initiatives.

• Concentrate on key accounts within on-premise sectors, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off-Premise Sales Directors to identify, develop, and execute customer marketing solutions, including programs and sales materials.

• Target top regional chains and synchronize activities with Palm Bay’s brand strategies and commercial objectives.

• Partner with various teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate tailored promotional materials that engage consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to propel the business.

• Develop customized sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to ensure successful launching and execution.

• Aid in the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a seamless flow of information.

• Assess and evaluate programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with an understanding of both on-premise and off-premise channels and their distinct dynamics.

• Capability to foster strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis.

• Ability to manage multiple priorities and projects in a dynamic environment.

• Enjoys teamwork while being able to operate effectively in ambiguous situations.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Skilled in delivering presentations.

• Self-motivated with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.