Marketing Strategist, YouTube

This is a fully remote position, open to applicants in Poland, +4 more countries.

📋 Description

• Create and implement comprehensive, data-informed YouTube strategies that align with client objectives and pipeline goals.

• Evaluate YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to identify strategic opportunities for channel expansion.

• Manage packaging strategies across accounts, including titles, thumbnails, hooks, descriptions, chapters, and Shorts.

• Identify, evaluate, and brief on-camera talent and creators who resonate with each client’s audience and category.

• Facilitate collaborative planning sessions with GEO/SEO, Creative, and production teams, including both internal and external partners.

• Conduct regular channel audits, pinpoint growth gaps, and suggest enhancements.

• Develop scalable frameworks, playbooks, and documentation to standardize strategy implementation across accounts.

• Utilize AI tools for research, scripting assistance, and optimization to minimize production time and costs while maintaining high quality.

• Share strategic insights, performance results, and recommendations with clients and internal stakeholders.

• Guide and mentor junior strategists.

• Ensure alignment between video initiatives and overarching digital marketing and business KPIs.

• Monitor channel KPIs, qualified traffic, pipeline, conversions, delivery quality, client satisfaction, and workflow efficiency.

⛳️ Requirements

• Over 5 years of experience in YouTube strategy, video content strategy, or channel growth.

• B2B or SaaS experience is highly preferred.

• Demonstrated success in growing YouTube channels or video programs that deliver measurable business results.

• Advanced analytical and reporting capabilities using tools such as YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, and HubSpot.

• Familiarity with AI visibility platforms like Profound is a plus.

• Experience managing video production ecosystems, including scripting, creators, editors, and external production partners.

• Strong written and verbal communication skills.

• Ability to convert complex insights into clear, compelling narratives.

• Outstanding capability to present and provide consultative value to clients and stakeholders, emphasizing evidence and structured recommendations.

🏝️ Benefits

• Variable compensation: team performance bonus.

• Company-wide profit-sharing.

• Full-time schedule, Monday to Friday, approximately 40 hours/week.

• Fully remote position.