Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on key on-premise accounts within the dining, lodging, transportation, entertainment, and related sectors.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target major regional chains and ensure activities align with Palm Bay’s brand strategies and commercial objectives.

• Coordinate efforts across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and deploy promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to boost business performance.

• Create tailored sales materials and presentations, acting as the subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty items for accounts to support successful launches and execution.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, including knowledge of on-premise and off-premise channels and their unique dynamics.

• Proven ability to build strong cross-functional relationships and navigate interdepartmental challenges effectively.

• Experience with syndicated data analysis.

• Capability to manage multiple priorities and projects in a fast-paced environment.

• Comfort in collaborative settings and ability to operate in uncertain circumstances.

• Creative and strategic thinker capable of translating data into actionable insights.

• Strong presentation skills.

• Self-motivated with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays