Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on essential accounts within on-premise channels, encompassing dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to pinpoint, create, and execute customer marketing solutions, including programs and sales materials.

• Focus on leading regional chains and ensure alignment of activities with Palm Bay’s brand strategies and commercial objectives.

• Coordinate with various teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate customized promotional materials while measuring effectiveness through sales data and customer feedback.

• Collaborate with Business Intelligence to equip chain and distributor sales teams with essential tools and resources.

• Create tailored sales materials and presentations as a subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to support successful launches and execution.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, with a comprehensive understanding of the on- and off-premise channels and their unique dynamics.

• Proven ability to build strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Experience in syndicated data analysis.

• Proficient in managing multiple priorities and projects in a fast-paced environment.

• Enjoys collaborative work while being comfortable navigating ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Strong presentation skills.

• Self-motivated with a sense of urgency.

• Anticipated travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.