Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, create, and implement customer engagement and growth strategies through promotional programs.

• Concentrate on key accounts within on-premise sectors, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to design and execute customer marketing solutions, which include programs and sales materials.

• Target leading regional chains while aligning initiatives with Palm Bay’s brand strategies and commercial objectives.

• Engage with various departments including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and implement promotional materials for consumers and shoppers, assessing their effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with necessary tools and resources to drive business growth.

• Produce tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and specialty account items to ensure successful launches and execution.

• Assist in the planning and logistics of wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure seamless information flow.

• Evaluate and assess programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a solid understanding of both on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate strong cross-functional relationships while addressing and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Competence in managing multiple priorities and projects in a dynamic environment.

• A collaborative mindset and comfort operating amidst ambiguity.

• A creative and strategic thinker capable of turning data into actionable insights.

• Strong presentation skills.

• Self-driven with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Remote work arrangement.