Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth via promotional initiatives.

• Concentrate on key accounts within on-premise sectors, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to formulate and carry out customer marketing solutions, programs, and sales materials.

• Target leading regional chains while aligning with Palm Bay’s brand strategies and commercial objectives.

• Engage with various departments including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and launch promotional materials for consumers and shoppers, evaluating effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential business tools and resources.

• Craft tailored sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal advice on national innovations and specialty account items for effective launches and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure consistent information flow.

• Assess and analyze programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is essential.

• Over 5 years of experience in sales or commercial marketing is required.

• Experience in Beverage Alcohol, including knowledge of on- and off-premise channels and their distinct dynamics.

• Proven ability to build strong cross-functional relationships and address interdepartmental challenges effectively.

• Familiarity with syndicated data analysis.

• Capacity to juggle multiple priorities and projects in a dynamic environment.

• A collaborative working style and comfort in ambiguous situations.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Remote work arrangement.

• Competitive compensation package.