Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement and growth strategies through promotional initiatives.

• Concentrate on key on-premise accounts within dining, lodging, transportation, entertainment, and related sectors.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target major regional chains and align initiatives with Palm Bay’s brand strategies and commercial objectives.

• Engage with various teams including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip sales teams and distributor sales teams with the necessary tools and resources to drive business growth.

• Create tailored sales materials and presentations, acting as a customer-facing subject matter expert on Palm Bay brands and marketing programs.

• Provide internal consultation on national innovations and specialty account items to ensure successful launches and executions.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure effective information flow.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a solid understanding of both on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate strong cross-functional relationships while adeptly navigating and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis.

• Capability to manage multiple priorities and projects in a fast-paced environment.

• Ability to work collaboratively while thriving in ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Excellent presentation skills.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.