Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth through promotional initiatives.

• Concentrate on key accounts within on-premise sectors such as dining, lodging, transportation, and entertainment.

• Team up with Strategic Accounts Off Premise Sales Directors to create and execute customer marketing strategies, including programs and sales materials.

• Focus on leading regional chains while aligning with Palm Bay’s brand objectives and commercial aims.

• Work in partnership with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and deploy promotional materials that captivate consumers and shoppers, evaluating effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to advance the business.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launch and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure smooth information flow.

• Assess and review programming initiatives to enhance programs and improve spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, including knowledge of the on- and off-premise channels and their specific dynamics.

• Proven ability to foster strong cross-functional relationships while addressing and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Capability to manage multiple priorities and projects in a dynamic environment.

• Ability to work collaboratively and navigate through ambiguity.

• Creative and strategic thinker with the capacity to convert data into actionable insights.

• Skilled in presenting information effectively.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.