Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to recognize, develop, and implement customer engagement and growth initiatives through promotional programs.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, including programs and sales materials.

• Focus on leading regional chains, aligning activities with Palm Bay’s brand strategies and commercial objectives.

• Collaborate with various teams across Palm Bay, including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that align with brand and customer strategies, enhancing consumer engagement and ROI.

• Identify and implement custom promotional materials to engage consumers and shoppers; assess effectiveness through sales data and customer feedback.

• Partner with Business Intelligence to equip chain and distributor sales teams with essential business-driving tools and resources.

• Create tailored sales materials and presentations in a customer-facing selling capacity.

• Act as the subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and specialty items for accounts to ensure successful launches and executions.

• Assist in planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Evaluate and measure programming initiatives to inform optimization and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is required.

• 5+ years of experience in sales or commercial marketing is essential.

• Experience in Beverage Alcohol, including knowledge of both on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Experience with syndicated data analysis is preferred.

• Capable of managing multiple priorities and projects in a dynamic, fast-paced environment.

• Enjoys collaborative work but is also comfortable operating amidst ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-motivated with a strong sense of urgency.

• Willingness to travel up to 25% is anticipated.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.