Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth through promotional initiatives.

• Concentrate on key accounts within on-premise sectors, such as dining, lodging, transportation, and entertainment.

• Partner with Strategic Accounts Off Premise Sales Directors to identify, develop, and execute customer marketing solutions, including programs and sales materials.

• Target leading regional chains and align strategies with Palm Bay’s brand objectives and commercial aims.

• Work in conjunction with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that resonate with brand and customer strategies.

• Identify and deploy promotional materials that captivate consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to advance the business.

• Produce tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to ensure successful launch and execution.

• Aid in the planning and logistics for wine tastings, events, and activations.

• Serve as the liaison between brand and chain sales teams to ensure seamless information flow.

• Assess and evaluate programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, with a solid understanding of the on- and off-premise channels and their distinct dynamics.

• Proven ability to forge strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Capability to manage multiple priorities and projects in a dynamic, fast-paced environment.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a sense of urgency.

• Willingness to travel up to 25%.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays