Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement and growth through promotional programs.

• Concentrate on key accounts within on-premise channels such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to identify, develop, and implement customer marketing solutions, including programs and sales materials.

• Target leading regional chains and align initiatives with Palm Bay’s branding strategies and commercial objectives.

• Engage with various teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and execute insight-driven programs and activations that correspond with brand and customer strategies.

• Identify and activate promotional materials that resonate with consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Collaborate with Business Intelligence to equip chain and distributor sales teams with tools and resources to enhance business performance.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launch and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and evaluate programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol industry, with an understanding of on- and off-premise channels and their unique dynamics.

• Proven ability to cultivate strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Capacity to manage multiple priorities and projects in a dynamic environment.

• Collaborative working style and comfort operating within ambiguity.

• Creative and strategic thinker with the capability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a sense of urgency.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.