Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement and growth strategies through promotional programming.

• Target essential on-premise accounts across various sectors including dining, lodging, transportation, entertainment, and related channels.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, encompassing programs and sales materials.

• Concentrate on leading regional chains while aligning with Palm Bay’s brand strategies and commercial objectives.

• Engage with Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners for comprehensive collaboration.

• Design and implement insight-driven programs and activations aimed at enhancing consumer engagement and ROI.

• Identify and activate tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain and distributor sales teams with tools and resources in collaboration with Business Intelligence.

• Create customized sales materials and presentations as a knowledgeable resource on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to ensure successful launches and execution.

• Support the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure smooth information flow.

• Evaluate and measure programming initiatives to enhance program efficiency and spending effectiveness.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Proven ability to establish robust cross-functional relationships and navigate interdepartmental challenges effectively.

• Proficiency in syndicated data analysis.

• Capability to handle multiple priorities and projects in a dynamic environment.

• Comfortable collaborating and operating in uncertain situations.

• A creative, strategic thinker who can convert data into actionable insights.

• Strong presentation skills.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.