Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on key accounts within on-premise sectors such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off-Premise Sales Directors to identify, develop, and implement customer marketing solutions, including programs and sales materials.

• Target leading regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Collaborate with teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and execute insight-driven programs and activations that align with both brand and customer strategies.

• Identify and implement promotional materials, assessing their effectiveness through sales data and customer feedback.

• Partner with Business Intelligence to equip chain and distributor sales teams with necessary tools and resources.

• Develop tailored sales materials and presentations as a subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account specialty items to ensure successful launches and executions.

• Assist in planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a consistent flow of information.

• Assess and evaluate programming initiatives to inform optimization and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is mandatory.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, including a deep understanding of both on- and off-premise channels and their specific dynamics.

• Proven ability to cultivate strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Capable of managing multiple priorities and projects in a dynamic, fast-paced environment.

• Enjoys collaborative work but is also comfortable operating amidst ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.