Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to recognize, cultivate, and implement customer engagement and growth through promotional initiatives.

• Concentrate on key on-premise accounts in sectors such as dining, lodging, transportation, entertainment, and similar channels.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and selling materials.

• Target leading regional chains while ensuring alignment with brand strategies and commercial objectives.

• Engage with various teams including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and activate promotional materials, assessing their effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to drive business success.

• Create tailored sales materials and presentations, serving as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account specialty items for successful launch and execution.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure consistent information flow.

• Assess and analyze programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor's Degree is required.

• Minimum of 5 years' experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a comprehensive understanding of on- and off-premise channels and their unique dynamics.

• Proven ability to foster strong cross-functional relationships and effectively navigate interdepartmental challenges.

• Experience in syndicated data analysis.

• Capable of managing multiple priorities and projects in a fast-paced environment.

• Comfortable working collaboratively and thriving in ambiguous situations.

• A creative, strategic thinker who can convert data into actionable insights.

• Proficient in delivering presentations.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.