Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, develop, and implement customer engagement strategies and growth via promotional programs.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target leading regional chains and align initiatives with Palm Bay’s brand strategies and commercial objectives.

• Foster collaboration across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and yield high ROI.

• Identify and deploy promotional materials that engage consumers and shoppers, evaluating effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to boost business performance.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account specialty items to facilitate successful launches and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and analyze programming initiatives to enhance program efficiency and spending.

⛳️ Requirements

• Bachelor’s Degree is necessary.

• Over 5 years of experience in sales or commercial marketing.

• Background in Beverage Alcohol, with a strong understanding of the on- and off-premise channels and their specific dynamics.

• Proven ability to cultivate strong cross-functional relationships while effectively addressing and resolving interdepartmental challenges.

• Experience in analyzing syndicated data.

• Capability to juggle multiple priorities and projects within a fast-paced environment.

• A collaborative work approach and comfort in navigating ambiguity.

• Creative and strategic thinker with the ability to convert data into practical insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.