Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement programs and activations driven by insights that align with brand and customer strategies.

• Identify and engage consumers and shoppers through tailored promotional materials.

• Assess the effectiveness of programs using sales data and customer feedback.

• Collaborate with Business Intelligence to equip sales teams and distributor sales teams with tools and resources that drive business growth.

• Develop personalized sales materials and presentations for customer-facing sales efforts.

• Act as the subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to support successful launches and executions.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure a smooth flow of information.

• Evaluate and measure programming initiatives to enhance program efficiency and spending.

• Collaborate with teams across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, including a comprehensive understanding of on- and off-premise channels and their distinct dynamics.

• Proven ability to cultivate strong cross-functional relationships and address interdepartmental challenges effectively.

• Experience in analyzing syndicated data.

• Capacity to manage multiple priorities and projects in a dynamic environment.

• Comfortable working collaboratively and thriving in ambiguity.

• A creative and strategic thinker capable of converting data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Remote work arrangement.