Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to identify, develop, and implement customer engagement and growth strategies through promotional initiatives.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off-Premise Sales Directors to identify, develop, and execute customer marketing solutions, which include programs and sales materials.

• Focus on leading regional chains and align activities with Palm Bay’s branding strategies and commercial objectives.

• Coordinate with teams across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that are in line with brand and customer strategies.

• Identify and activate promotional materials that engage consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Collaborate with Business Intelligence to equip chain sales and distributor sales teams with essential tools and resources.

• Create tailored sales materials and presentations, serving as a customer-facing subject matter expert on Palm Bay brands and marketing programs.

• Provide internal consultation on national innovations and specialty account items to ensure successful launches and execution.

• Assist in organizing logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a steady flow of information.

• Assess and evaluate programming initiatives to inform optimizations and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a solid understanding of both on- and off-premise channels and their distinctive dynamics.

• Proven ability to cultivate strong cross-functional relationships while navigating and resolving challenges between departments.

• Familiarity with syndicated data analysis.

• Capability to manage multiple priorities and projects in a fast-paced environment.

• A collaborative approach to working and comfort in operating within ambiguity.

• Creative and strategic thinker with the ability to translate data into actionable insights.

• Proficient in presentation skills.

• Self-driven with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.