Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and deliver customer marketing solutions, programs, and sales materials.

• Target top regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Engage with Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment.

• Recognize and activate customized promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to propel the business forward.

• Create tailored sales materials and presentations, serving as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account specialty items to ensure successful launches and execution.

• Assist in the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure smooth information flow.

• Assess and analyze programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is mandatory.

• A minimum of 5 years of experience in sales or commercial marketing is required.

• Experience in the Beverage Alcohol sector, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Proven ability to cultivate strong cross-functional relationships while addressing and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis is essential.

• Capability to juggle multiple priorities and projects in a dynamic environment.

• Comfortable navigating ambiguity while collaborating effectively.

• A creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient in presentation skills.

• Self-driven with a strong sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Up to 25% travel compensation/coverage as implied by role requirements.