Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth through promotional initiatives.

• Concentrate on key accounts within on-premise channels, which include dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target major regional chains and align initiatives with Palm Bay’s brand strategies and commercial objectives.

• Collaborate with teams across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that boost consumer engagement and yield high ROI.

• Identify and activate tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with tools and resources to enhance business performance.

• Create customized sales materials and presentations in a customer-facing sales capacity.

• Act as a subject matter expert on Palm Bay brands and marketing programs.

• Provide internal consultation on national innovations and account specialty items to ensure successful launch and execution.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Evaluate and measure programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Proven ability to cultivate strong cross-functional relationships while adeptly navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Capable of managing multiple priorities and projects in a fast-paced environment.

• Enjoys collaborative work while being comfortable operating in ambiguous situations.

• A creative, strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-motivated with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.

• Remote work arrangement.