Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth initiatives through promotional programming.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Team up with Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, including programs and sales materials.

• Focus on leading regional chains and synchronize activities with Palm Bay’s brand strategies and commercial objectives.

• Work in partnership with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Develop and execute insight-driven programs and activations that align with both brand and customer strategies.

• Identify and implement tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to propel the business forward.

• Create customized sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to ensure successful launch and execution.

• Assist in planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and analyze programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Strong ability to cultivate cross-functional relationships while navigating and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Capable of managing multiple priorities and projects in a dynamic environment.

• Enjoys collaborative work but is also comfortable operating in uncertain conditions.

• A creative and strategic thinker with the ability to convert data into actionable insights.

• Excellent presentation skills.

• Self-driven with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.