Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On-Premise Sales Directors to identify, cultivate, and implement customer engagement and growth through promotional initiatives.

• Concentrate on essential on-premise accounts within dining, lodging, transportation, entertainment, and related sectors.

• Work alongside Strategic Accounts Off-Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target leading regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Partner with teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment (ROI).

• Identify and activate promotional resources for consumers and shoppers, evaluating effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with tools and resources to drive business success.

• Create tailored sales materials and presentations as a subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to ensure successful launch and execution.

• Assist in the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a continuous flow of information.

• Assess and analyze programming initiatives to optimize effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor's Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Beverage alcohol experience, including a solid understanding of on- and off-premise channels and their distinctive dynamics.

• Proven ability to build strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Experience with syndicated data analysis.

• Capability to manage multiple priorities and projects in a dynamic environment.

• Enjoys collaborative work while thriving in ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-driven with a strong sense of urgency.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays

• Up to 25% travel expected