Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth strategies through promotional programming.

• Concentrate on key accounts within on-premise channels such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and implement customer marketing solutions, programs, and sales materials.

• Focus on leading regional chains, aligning initiatives with Palm Bay’s branding strategies and commercial objectives.

• Engage with various departments within Palm Bay including Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and execute insight-driven programs and activations aimed at enhancing consumer engagement and return on investment (ROI).

• Identify and deploy promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip sales teams and distributor sales teams with essential tools and resources to drive business success.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consulting on national innovations and specialty account items to ensure successful launches and executions.

• Aid in the planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure smooth information flow.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a solid understanding of on-premise and off-premise channels and their distinct dynamics.

• Proven ability to foster strong cross-functional relationships and navigate interdepartmental challenges effectively.

• Proficient in syndicated data analysis.

• Capable of managing multiple priorities and projects within a dynamic, fast-paced setting.

• Comfortable working in ambiguous situations while promoting collaboration.

• A creative, strategic thinker who can translate data into actionable insights.

• Effective presentation skills.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays

• Competitive compensation package