Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to recognize, develop, and implement customer engagement and growth via promotional programming.

• Concentrate on key accounts across on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to identify, develop, and execute customer marketing solutions, including programs and sales materials.

• Target leading regional chains and align initiatives with Palm Bay’s brand strategies and commercial objectives.

• Partner with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate promotional materials that engage consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with tools and resources to propel business growth.

• Develop tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launch and execution.

• Assist in planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and evaluate programming initiatives to guide program optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol sector, with a comprehension of the unique dynamics of both on- and off-premise channels.

• Proven ability to cultivate strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Proficient in managing multiple priorities and projects in a fast-paced setting.

• Enjoys collaborative work while being comfortable in ambiguous situations.

• A creative, strategic thinker capable of translating data into actionable insights.

• Strong presentation skills.

• Self-motivated with a sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Remote work arrangement.