Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth through promotional initiatives.

• Concentrate on essential on-premise accounts spanning dining, lodging, transportation, and entertainment sectors.

• Team up with Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, which include programs and sales materials.

• Focus on leading regional chains and align strategies with Palm Bay’s brand vision and commercial objectives.

• Work in partnership with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and yield high ROI.

• Identify and utilize promotional materials, assessing their effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to boost business performance.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and account-specific items to ensure a successful launch and execution.

• Assist in the planning and logistics of wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and analyze programming initiatives to enhance program efficiency and spending effectiveness.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the Beverage Alcohol industry, with a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Proven ability to foster strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Capable of managing multiple priorities and projects in a dynamic, fast-paced setting.

• Enjoys collaborative work, yet is comfortable operating amidst ambiguity.

• A creative, strategic thinker with the ability to convert data into actionable insights.

• Skilled in presentations.

• Self-driven with a sense of urgency.

• Anticipated travel requirement of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.