Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement strategies and growth through promotional initiatives.

• Concentrate on key accounts within on-premise channels, such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, programs, and sales materials.

• Target leading regional chains and ensure alignment of activities with Palm Bay’s brand strategies and commercial objectives.

• Engage in collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and implement insight-driven programs and activations that enhance consumer engagement and return on investment.

• Identify and activate promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to drive business success.

• Create tailored sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launch and execution.

• Aid in the planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to maintain effective information flow.

• Assess and evaluate programming initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is mandatory.

• Over 5 years of experience in sales or commercial marketing is required.

• Experience in the Beverage Alcohol sector, with a comprehensive understanding of the on- and off-premise channels and their distinct dynamics.

• Proven ability to cultivate strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis.

• Capable of managing multiple priorities and projects in a high-paced environment.

• Enjoys collaborative work while also being comfortable in ambiguous situations.

• A creative, strategic thinker with the capacity to translate data into actionable insights.

• Effective presenter.

• Self-driven with a strong sense of urgency.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Up to 25% anticipated travel.