Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, create, and implement customer engagement strategies and growth via promotional initiatives.

• Concentrate on key accounts within on-premise sectors such as dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to design and carry out customer marketing solutions, programs, and sales materials.

• Target leading regional chains and align efforts with Palm Bay’s brand strategies and commercial objectives.

• Partner across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that enhance consumer engagement and return on investment.

• Identify and deploy custom promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Equip chain and distributor sales teams with essential business tools and resources.

• Develop tailored sales materials and presentations, acting as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and specialty items for effective launch and execution.

• Assist in planning and logistics for wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to ensure a seamless flow of information.

• Evaluate and measure program initiatives to enhance program effectiveness and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is mandatory.

• Over 5 years of experience in sales or commercial marketing is required.

• Experience in Beverage Alcohol is crucial, with a clear understanding of the on- and off-premise channels and their distinct dynamics.

• Ability to foster strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Proficiency in syndicated data analysis is necessary.

• Capable of managing multiple priorities and projects in a fast-paced setting.

• Enjoys collaborative work while being comfortable with ambiguity.

• A creative and strategic thinker with the capacity to convert data into actionable insights.

• Competent presenter.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25% is expected.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.