Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, develop, and implement customer engagement and growth strategies through promotional programs.

• Concentrate on essential accounts within on-premise channels such as dining, lodging, transportation, and entertainment.

• Work with Strategic Accounts Off Premise Sales Directors to identify, develop, and deliver customer marketing solutions, including programs and sales materials.

• Focus on leading regional chains and align initiatives with Palm Bay's brand strategies and commercial objectives.

• Engage with various teams across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Create and implement insight-driven programs and activations that enhance consumer engagement and yield high ROI.

• Identify and activate tailored promotional materials for consumers and shoppers, assessing effectiveness through sales data and customer feedback.

• Partner with Business Intelligence to equip chain sales teams and distributor sales teams with necessary tools and resources.

• Craft customized sales materials and presentations as a customer-facing expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and account specialty items to guarantee successful launch and execution.

• Assist in organizing and managing logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to maintain a continuous flow of information.

• Assess and evaluate programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• Bachelor’s Degree is required.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, including a solid understanding of both on- and off-premise channels and their distinct dynamics.

• Capability to build strong cross-functional relationships while navigating and resolving interdepartmental challenges.

• Familiarity with syndicated data analysis.

• Proficient in managing multiple priorities and projects in a fast-paced environment.

• Enjoys collaborative work while being comfortable operating amidst ambiguity.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Skilled in presenting information effectively.

• Self-motivated with a strong sense of urgency.

• Expected travel of up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.